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YouTube Learns to Profit from Ads
Monday, February 15th, 2010
YouTube has been a notorious money-losing proposition for years, so much so that many people thought Google was nuts for acquiring it.
And they weren’t far wrong – Google has been losing money on the video viewing website ever since that acquisition. They’re hoping their new ad policy turns that revenue stream around.
Salar Kamangar is the [...]
Newspapers: The New Endangered Species
Thursday, June 4th, 2009Currently 21 newspapers are on a steady decline. After 20 years only four publications have increased their paid circulation. Two are national papers with well known marketing hooks: USA Today and the Wall Street Journal. The New York Post and Arizona Republic are also up around nine percent.
An explanation of growth. Much of Arizona’s growth [...]
Video and online gaming continue to grow among all age groups
Tuesday, May 13th, 2008Both video and online gaming continue to grow among all age groups, even seniors. People are spending more time involved in gaming. A new “Online Gaming 2008″ report from the NPD Group finds that 72 percent of the US plays video games, a dramatic increase from the 63 percent who said they played in the [...]
Response Interviews Peter Koeppel
Thursday, December 13th, 2007Peter Koeppel (President) and Loren Wayne (Vice President of Business Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO.
read more | digg story
Google Looks for Growth from Mobile Advertising
Monday, December 3rd, 2007Google will be leading an effort to develop software that will make cellphones more like mobile computers with improved Internet access. Google is looking to transform the mobile industry in the same manner that the PC changed the world of computing in the 1980’sread more | digg story
How to Use TV and the Internet to Tap into the Baby Boomer Market
Thursday, November 15th, 2007In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment.read more | digg story
Full Speed Ahead! The automotive industry turns to DRTV
Monday, October 29th, 2007Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle.
read more | digg story
Why direct response television ads remain viable
Monday, October 15th, 2007DRTV ads once relied almost exclusively on viewers’ picking up the phone. Now many also steer consumers to Web sites. “If you give the customer a choice of an 800 number or a Web site, about 30 percent, on average, now go to the Web site,” says Peter Koeppel, president of Dallas-based Koeppel Direct Inc., [...]
What to Look for In an Infomercial Media Buying Agency
Monday, October 1st, 2007Infomercial media buying is a highly specialized type of media-buying. General advertising agencies do not have the expertise to buy infomercial time. They are familiar with buying general advertising that is designed to build awareness. In researching an infomercial media buying agency, look for a firm with the following capabilities:
Make sure you align yourself with [...]
More Accountability for Offline Advertising
Tuesday, September 4th, 2007Google has demonstrated their expertise at delivering online advertising where performance can be tracked, adjusted and measured. They are now trying to bring more accountability to offline advertising through their auction platform that incorporates targeting and tracking systems. Direct marketers and their media buying partners already have embraced the principles of direct response advertising that [...]
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