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Video and online gaming continue to grow among all age groups

Tuesday, May 13th, 2008

Both video and online gaming continue to grow among all age groups, even seniors. People are spending more time involved in gaming. A new “Online Gaming 2008″ report from the NPD Group finds that 72 percent of the US plays video games, a dramatic increase from the 63 percent who said they played in the [...]

DRTV Marketing Targeting the Nutraceutical Market

Wednesday, March 12th, 2008

As the use of nutraceutical products increases, so does the amount of nutraceutical product marketers. (By the way, the term ‘nutraceutical’ refers to a blend of nutrition and pharmaceuticals – basically a food or part of a food that offers medical or health benefits.)
In fact, there are currently more than 7,000 health and natural food [...]

Response Interviews Peter Koeppel

Thursday, December 13th, 2007

Peter Koeppel (President) and Loren Wayne (Vice President of Business Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO.
read more | digg story

Google Looks for Growth from Mobile Advertising

Monday, December 3rd, 2007

Google will be leading an effort to develop software that will make cellphones more like mobile computers with improved Internet access. Google is looking to transform the mobile industry in the same manner that the PC changed the world of computing in the 1980’sread more | digg story

How to Use TV and the Internet to Tap into the Baby Boomer Market

Thursday, November 15th, 2007

In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment.read more | digg story

Full Speed Ahead! The automotive industry turns to DRTV

Monday, October 29th, 2007

Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle.
read more | digg story

Why direct response television ads remain viable

Monday, October 15th, 2007

DRTV ads once relied almost exclusively on viewers’ picking up the phone. Now many also steer consumers to Web sites. “If you give the customer a choice of an 800 number or a Web site, about 30 percent, on average, now go to the Web site,” says Peter Koeppel, president of Dallas-based Koeppel Direct Inc., [...]

What to Look for In an Infomercial Media Buying Agency

Monday, October 1st, 2007

Infomercial media buying is a highly specialized type of media-buying. General advertising agencies do not have the expertise to buy infomercial time. They are familiar with buying general advertising that is designed to build awareness. In researching an infomercial media buying agency, look for a firm with the following capabilities:
 

Make sure you align yourself with [...]

More Accountability for Offline Advertising

Tuesday, September 4th, 2007

Google has demonstrated their expertise at delivering online advertising where performance can be tracked, adjusted and measured. They are now trying to bring more accountability to offline advertising through their auction platform that incorporates targeting and tracking systems. Direct marketers and their media buying partners already have embraced the principles of direct response advertising that [...]

Direct Response Print Advertising

Saturday, June 9th, 2007

Next to word of mouth, direct response print advertisements are perhaps the oldest means of marketing a business. They used to be the most effective, too. Not anymore, though.
 
“I am an avid newspaper reader — three papers every morning with my coffee,” Bailey says. “Yet, I believe the historic form of newspapers are d-e-a-d.”
 
Denise Patrick, [...]

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