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Google and Government Regulators

Thursday, August 5th, 2010

Attorney Gary Reback made his name by taking on Microsoft in the 1990s and facilitating what became the story of the decade: Microsoft’s continuing battle against federal regulations meant to discourage and break up monopolies. Now, Reback has his eyes on Google, who he says is the new dangerous monopolist of this decade. His latest [...]

iPad Rivals Appear Before Market Does

Friday, April 30th, 2010

It’s yet to be seen whether consumers will embrace the new Apple iPad, but for other computer makers in the industry, Steve Jobs’ conviction that the market is ready for a tablet is good enough for them. Hewlett-Packard Co., Dell, Acer Inc. and Sony Corp. are popping up with their own rivals to the iPad [...]

Olympics Gives the Gold to Networks

Tuesday, March 30th, 2010

It turns out viewers are still willing to tune into prime time network television over their favorite ad-supported cable shows, just so long as by doing so they can watch the best athletes of their generation going toe-to-toe in international competition. NBC covered the 2010 Vancouver Olympics and averaged 24.4 million viewers, a 21% increase [...]

YouTube Learns to Profit from Ads

Monday, February 15th, 2010

YouTube has been a notorious money-losing proposition for years, so much so that many people thought Google was nuts for acquiring it. And they weren’t far wrong – Google has been losing money on the video viewing website ever since that acquisition. They’re hoping their new ad policy turns that revenue stream around. Salar Kamangar [...]

Newspapers: The New Endangered Species

Thursday, June 4th, 2009

Currently 21 newspapers are on a steady decline. After 20 years only four publications have increased their paid circulation. Two are national papers with well known marketing hooks: USA Today and the Wall Street Journal. The New York Post and Arizona Republic are also up around nine percent. An explanation of growth. Much of Arizona’s [...]

Video and online gaming continue to grow among all age groups

Tuesday, May 13th, 2008

Both video and online gaming continue to grow among all age groups, even seniors. People are spending more time involved in gaming. A new “Online Gaming 2008″ report from the NPD Group finds that 72 percent of the US plays video games, a dramatic increase from the 63 percent who said they played in the [...]

Response Interviews Peter Koeppel

Thursday, December 13th, 2007

Peter Koeppel (President) and Loren Wayne (Vice President of Business Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO. read more | digg story

Google Looks for Growth from Mobile Advertising

Monday, December 3rd, 2007

Google will be leading an effort to develop software that will make cellphones more like mobile computers with improved Internet access. Google is looking to transform the mobile industry in the same manner that the PC changed the world of computing in the 1980′sread more | digg story

How to Use TV and the Internet to Tap into the Baby Boomer Market

Thursday, November 15th, 2007

In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment.read more | digg story

Full Speed Ahead! The automotive industry turns to DRTV

Monday, October 29th, 2007

Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle. read more | digg story

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