media buying
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Neuromarketing allows media buyers to get inside the heads of their consumers
Wednesday, March 14th, 2007
Even though neuromarketing allows media buyers and marketers to get inside the heads of their consumers, it’s not always easy to understand what’s going on in there. Figuring out exactly what people are thinking based on scanning results remains a challenge, says Carolyn Yoon, associate professor of marketing at the University of Michigan Stephen M. [...]
A Closer Look at PPC
Thursday, March 8th, 2007Media buying and  advertising experts that run PPC campaigns are charged each time someone clicks on their ad. For example, if you bought the rights to the search term LCD TV on a search engine for $3 per click during the holiday period, the ad would appear next to the search results. Each time someone clicked on [...]
How to Avoid the 10 Biggest Direct Response TV Mistakes
Friday, March 2nd, 2007Koeppel Direct Inc. is pleased to announce that its president, Peter Koeppel, will be speaking at Austin Ad Fed meeting on March 21, 2007 about marketing products utilizing direct response television. If you dream of making millions by marketing your product through infomercials, you’re not alone. Direct response television (DRTV) provides an excellent platform for [...]
Marketing and media buying strategy and a brand that lasts.
Monday, February 26th, 2007Jackie Huie, president of JohnsonRauhoff Communications Group, based in southwestern Michigan, said that one of the most commonly made mistakes in branding is not finding and using that niche that makes you stand out from the crowd. Huie’s agency serves both small regional and large national accounts, such as Coca-Cola Foods, GE, McDonald’s, Meijer, Pepsi, [...]
The Decline of the :30 Commercial and What it Means for Media Buyers
Friday, February 23rd, 2007At the ERA Mid-Winter conference in late January, I heard from a range of people in the media buying industry, who indicated that results were off versus a year ago. Some speculated that it was due to the milder weather this winter, but it seems that it’s not just the weather alone that’s impacting the drtv industry, as [...]
The Power of Google and Media Buying
Thursday, February 22nd, 2007David B. Yoffie, a professor at Harvard Business School is quoted in one of the NY Times articles, Google is the realization of everything we thought the Internet was going to be about but really wasn’t until Google. Google has already had a significant influence on small to medium sized media buying businesses by enabling them [...]
The New Face of Media Buying
Tuesday, February 20th, 2007Rapid advances in media buying technology have changed everything from health care to communication. Now, as the latest technology becomes more accessible to a broader market, the drtv advertising field is changing, too. Ten years ago, you could plan your media buying campaign around a few television commercials and print advertisements. And most companies would never have [...]
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