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Social Media Buzz and Other Factors Change Television Ranking System

Saturday, December 10th, 2011

The tried and true Nielsen rating system has been considered the gold standard for determining how many people are watching a given show. But new tools are challenging the old way of doing things by taking indicators like social media buzz and economic data into account. This will give advertisers and media buyers a clearer […]

Cable Networks Exploring Niche Shows, Rather than Reality Programming

Monday, October 10th, 2011

Cable Networks like VH1, AMC, TVLand and BET used to be known for their reality programming and original programming repeats from other networks. Now, these networks and other smaller networks are offering opportunities for niche viewers to find what they want to watch and more opportunities for writers to create scripted shows. Creating original shows […]

Apple and Google Under Scrutiny for Collecting Personal Data via Smartphones

Saturday, July 30th, 2011

Many of the most powerful smartphone providers are collecting data about you as you carry your device around town and around the country. The use of location data and other personal information by mobile service providers is in the spotlight once again as The Wall Street Journal reports. Both Apple iPhones and Google Android smartphones […]

Customer Feedback from within Social Networking

Saturday, January 8th, 2011

Social networking seems to be the panacea these days as companies of all sizes look to be hooked into valuable customer feedback. The world of Internet commerce is based on the power of the feedback placed by consumers for others to use as basis for their own purchases. And these days, knowing what others think […]

DirecTV Ads Play on Offense

Friday, October 15th, 2010

DirecTV Inc. will be kicking off a $100 million marketing package for its NFL marquee, the NFL Sunday Ticket. With pay-television competitors increasing their pressure on the satellite TV provider, DirecTV plans to blitz an elaborate marketing campaign through television, print, radio and the Internet. The NFL Sunday Ticket offers subscribers every NFL game played […]

Online Video Decoded

Tuesday, March 9th, 2010

More than 75% of all U.S. internet users watch online videos occasionally, with 45% watching every week and 12% watching daily. However, the numbers don’t necessarily break down as you might expect: While naturally the digitally-savvy youth demographic, particularly males 18-to-24, make up the bulk of viewers, a whopping third of all 55-to-64 year olds […]

How John Malone Intends to Get Consumers to Pony Up

Monday, November 30th, 2009

John Malone, the chairman of Liberty Media Corp. and Liberty Global Inc., has some idea about what to do with the problem of cable TV and the Internet. Cable networks are frantically trying to find a solution to consumer’s increasing expectation of instant, play-anywhere shows – without losing the precious fees that they get from […]

Ad Spending at a Decade Low

Monday, November 9th, 2009

Marketing budgets are being slashed across the board, and media markets are definitely taking the hit. Media spending, including TV, print and online ads fell by 14% overall, with some far more significant hits in the auto and financial services industries. The worst off are car dealers, whose ad spending dropped nearly 50%, as compared […]

Infomercials Rising In Popularity

Tuesday, September 29th, 2009

Direct-response television (DRTV) may be one of the few advertising outlets that’s actually been boosted by the recession. Infomercials are rising in popularity among marketers and becoming viewed as a more “legitimate” marketing opportunity. The jokes about as-seen-on-TV may be a thing of the past. Part of the rise in infomercials has to do with […]

Belt Tightening Boomers Could Affect Consumption for Everyone

Sunday, May 3rd, 2009

These economic conditions are new (and scary, too) for most Americans who have no real memories of the Great Depression. For the last quarter of a century, America and Americans have not experienced significant financial hardship. When it comes to answering questions about how long or how bad this economic turbulence will be, there are […]

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