media buying
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Online Video Decoded
Tuesday, March 9th, 2010
More than 75% of all U.S. internet users watch online videos occasionally, with 45% watching every week and 12% watching daily. However, the numbers don’t necessarily break down as you might expect: While naturally the digitally-savvy youth demographic, particularly males 18-to-24, make up the bulk of viewers, a whopping third of all 55-to-64 year olds [...]
How John Malone Intends to Get Consumers to Pony Up
Monday, November 30th, 2009John Malone, the chairman of Liberty Media Corp. and Liberty Global Inc., has some idea about what to do with the problem of cable TV and the Internet. Cable networks are frantically trying to find a solution to consumer’s increasing expectation of instant, play-anywhere shows – without losing the precious fees that they get from [...]
Ad Spending at a Decade Low
Monday, November 9th, 2009Marketing budgets are being slashed across the board, and media markets are definitely taking the hit. Media spending, including TV, print and online ads fell by 14% overall, with some far more significant hits in the auto and financial services industries. The worst off are car dealers, whose ad spending dropped nearly 50%, as compared [...]
Infomercials Rising In Popularity
Tuesday, September 29th, 2009Direct-response television (DRTV) may be one of the few advertising outlets that’s actually been boosted by the recession. Infomercials are rising in popularity among marketers and becoming viewed as a more “legitimate” marketing opportunity. The jokes about as-seen-on-TV may be a thing of the past. Part of the rise in infomercials has to do with [...]
Belt Tightening Boomers Could Affect Consumption for Everyone
Sunday, May 3rd, 2009These economic conditions are new (and scary, too) for most Americans who have no real memories of the Great Depression. For the last quarter of a century, America and Americans have not experienced significant financial hardship. When it comes to answering questions about how long or how bad this economic turbulence will be, there are [...]
Indie Publishers: Can Niche Publications Survive the Economy?
Sunday, April 19th, 2009It’s no secret that the 2008 economy was rough on the magazine industry. Several big chain publications began shutting down titles with no real guarantee of making it in the end. Cottage Living, an At Time, Inc. publication folded, Conde Nast closed down Golf for Women and Men’s Vogue is now a twice-a-year supplement to [...]
Web Video Ad Prices
Friday, March 27th, 2009Even with fourth quarter cut backs on online video ad prices during this troubled economy, prices have managed to remain relatively unaffected. However, from what we have observed and read, media agencies are playing it safe and realistic when it comes to Internet advertising and ad rates. Online video ads could start feeling the pain [...]
DRTV Advertising During an Economic Recession: 1973 Versus 2009
Monday, February 16th, 2009Consumer confidence has been badly shaken, stocks are plummeting and jobs are disappearing fast. Sound familiar? Sure, this is the state of our economy today, but it also accurately describes the state of the economy back in 1973. Ad Age shared this statement with its consumers: “Consumer pessimism is more widespread than at any time [...]
Wal-Mart’s Newest Advertising Strategy: An In-Store Ad Network
Friday, January 30th, 2009Wal-Mart has taken an innovative approach to in-store advertising. The plan is to install an in-store advertising network on 27,000 screens designed to constantly stream video ads from anywhere within the store. In this set-up, the retailer has complete control over managing the ads. What is the Smart Network? The ad network can easily be [...]
Mobile Advertising Edges Out Online Advertising
Wednesday, October 29th, 2008JumpTap, a leading mobile search and advertising provider, has officially confirmed just how effective mobile advertising can be. Together with Research and Analysis Media (RAM), the company’s study reveals that mobile advertising is an innovative promotional tool marketers can use for branding, recall and determining purchase rates. A whole new way to advertise. Results are [...]
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