media buying « Previous Entries

Mobile Advertising Edges Out Online Advertising

Wednesday, October 29th, 2008

JumpTap, a leading mobile search and advertising provider, has officially confirmed just how effective mobile advertising can be.
Together with Research and Analysis Media (RAM), the company’s study reveals that mobile advertising is an innovative promotional tool marketers can use for branding, recall and determining purchase rates.
A whole new way to advertise. Results are what matter [...]

Direct Response Television Advertising and Viewer Fragmentation

Friday, September 12th, 2008

Television advertising is becoming more challenging for the advertiser looking for the best mix (as far as advertising and media buying) as the industry continues to change and evolve.
Viewership is greatly affected by the growing popularity of satellite and cable TV. Even digital recording devices like TiVo have significantly changed the way people view programming. [...]

Video and online gaming continue to grow among all age groups

Tuesday, May 13th, 2008

Both video and online gaming continue to grow among all age groups, even seniors. People are spending more time involved in gaming. A new “Online Gaming 2008″ report from the NPD Group finds that 72 percent of the US plays video games, a dramatic increase from the 63 percent who said they played in the [...]

DRTV Marketing Targeting the Nutraceutical Market

Wednesday, March 12th, 2008

As the use of nutraceutical products increases, so does the amount of nutraceutical product marketers. (By the way, the term ‘nutraceutical’ refers to a blend of nutrition and pharmaceuticals – basically a food or part of a food that offers medical or health benefits.)
In fact, there are currently more than 7,000 health and natural food [...]

Clinton Steps Up Campaign Efforts Following Super Tuesday

Thursday, February 14th, 2008

In an effort to rake in more campaign money, Sen. Hillary Rodham Clinton’s political advertising campaign has kicked into overdrive. Clinton opted to donate $5 million of her own money to benefit her campaign’s political marketing efforts. The donation comes after Sen. Barack Obama managed to raise more than $30 million in January compared to [...]

Full Speed Ahead! The automotive industry turns to DRTV

Monday, October 29th, 2007

Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle.
read more | digg story

Why direct response television ads remain viable

Monday, October 15th, 2007

DRTV ads once relied almost exclusively on viewers’ picking up the phone. Now many also steer consumers to Web sites. “If you give the customer a choice of an 800 number or a Web site, about 30 percent, on average, now go to the Web site,” says Peter Koeppel, president of Dallas-based Koeppel Direct Inc., [...]

What to Look for In an Infomercial Media Buying Agency

Monday, October 1st, 2007

Infomercial media buying is a highly specialized type of media-buying. General advertising agencies do not have the expertise to buy infomercial time. They are familiar with buying general advertising that is designed to build awareness. In researching an infomercial media buying agency, look for a firm with the following capabilities:
 

Make sure you align yourself with [...]

More Accountability for Offline Advertising

Tuesday, September 4th, 2007

Google has demonstrated their expertise at delivering online advertising where performance can be tracked, adjusted and measured. They are now trying to bring more accountability to offline advertising through their auction platform that incorporates targeting and tracking systems. Direct marketers and their media buying partners already have embraced the principles of direct response advertising that [...]

Direct Response Print Advertising

Saturday, June 9th, 2007

Next to word of mouth, direct response print advertisements are perhaps the oldest means of marketing a business. They used to be the most effective, too. Not anymore, though.
 
“I am an avid newspaper reader — three papers every morning with my coffee,” Bailey says. “Yet, I believe the historic form of newspapers are d-e-a-d.”
 
Denise Patrick, [...]

« Previous Entries