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Video and online gaming continue to grow among all age groups

Tuesday, May 13th, 2008

Both video and online gaming continue to grow among all age groups, even seniors. People are spending more time involved in gaming. A new “Online Gaming 2008” report from the NPD Group finds that 72 percent of the US plays video games, a dramatic increase from the 63 percent who said they played in the […]

DRTV Marketing Targeting the Nutraceutical Market

Wednesday, March 12th, 2008

As the use of nutraceutical products increases, so does the amount of nutraceutical product marketers. (By the way, the term nutraceutical refers to a blend of nutrition and pharmaceuticals basically a food or part of a food that offers medical or health benefits.) In fact, there are currently more than 7,000 health and natural food […]

Clinton Steps Up Campaign Efforts Following Super Tuesday

Thursday, February 14th, 2008

In an effort to rake in more campaign money, Sen. Hillary Rodham Clinton’s political advertising campaign has kicked into overdrive. Clinton opted to donate $5 million of her own money to benefit her campaign’s political marketing efforts. The donation comes after Sen. Barack Obama managed to raise more than $30 million in January compared to […]

Full Speed Ahead! The automotive industry turns to DRTV

Monday, October 29th, 2007

Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle. read more | digg story [ buy viagra uk | cialis […]

Why direct response television ads remain viable

Monday, October 15th, 2007

DRTV ads once relied almost exclusively on viewers’ picking up the phone. Now many also steer consumers to Web sites. “If you give the customer a choice of an 800 number or a Web site, about 30 percent, on average, now go to the Web site,” says Peter Koeppel, president of Dallas-based Koeppel Direct Inc., […]

What to Look for In an Infomercial Media Buying Agency

Monday, October 1st, 2007

Infomercial media buying is a highly specialized type of media-buying. General advertising agencies do not have the expertise to buy infomercial time. They are familiar with buying general advertising that is designed to build awareness. In researching an infomercial media buying agency, look for a firm with the following capabilities: Make sure you align yourself […]

More Accountability for Offline Advertising

Tuesday, September 4th, 2007

Google has demonstrated their expertise at delivering online advertising where performance can be tracked, adjusted and measured. They are now trying to bring more accountability to offline advertising through their auction platform that incorporates targeting and tracking systems. Direct marketers and their media buying partners already have embraced the principles of direct response advertising that […]

Direct Response Print Advertising

Saturday, June 9th, 2007

Next to word of mouth, direct response print advertisements are perhaps the oldest means of marketing a business. They used to be the most effective, too. Not anymore, though. “I am an avid newspaper reader — three papers every morning with my coffee,” Bailey says. “Yet, I believe the historic form of newspapers are d-e-a-d.” […]

Buying Media Time

Friday, May 4th, 2007

When buying media time it’s important to work with a media buying agency that has extensive experience buying media for other products or services in your category of business. Buying media effectively for a branded advertising campaign involves knowing how to reach the target audience cost efficiently. Buying media for a direct response advertising program […]

Does Media Buying for online video actually pay off?

Monday, April 23rd, 2007

There is a lot of debate over whether online video actually pays off. Direct response media buying experts are wary of the cost associated with rich media video ads, which tend to occupy premium ad space on the major networks and have a costlier CPM than traditional banner ads. Despite the higher-than-average conversion ratio of […]

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