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Cable Networks Exploring Niche Shows, Rather than Reality Programming

Monday, October 10th, 2011

Cable Networks like VH1, AMC, TVLand and BET used to be known for their reality programming and original programming repeats from other networks. Now, these networks and other smaller networks are offering opportunities for niche viewers to find what they want to watch and more opportunities for writers to create scripted shows. Creating original shows [...]

Spending Increases – But Only In Some Sectors

Wednesday, June 30th, 2010

Ad spending is expected to increase in 2010, as the economy recovers and companies attempt to lure consumers away from the bargain brands they’ve grown accustomed to during the recession. Advertising for household products has already increased 15% in January and 11% in February. Advertising overall is expected to get a significant hike, with major [...]

How John Malone Intends to Get Consumers to Pony Up

Monday, November 30th, 2009

John Malone, the chairman of Liberty Media Corp. and Liberty Global Inc., has some idea about what to do with the problem of cable TV and the Internet. Cable networks are frantically trying to find a solution to consumer’s increasing expectation of instant, play-anywhere shows – without losing the precious fees that they get from [...]

Making Social Media Work

Friday, October 9th, 2009

If you’re in marketing, you’ve probably had quite a few clients by now asking about social media. Selling social media has been a big challenge until recently, but now that clients are starting to bite, the bigger challenge may be getting them to use it properly so they can see results. Using social media is [...]

Infomercials Rising In Popularity

Tuesday, September 29th, 2009

Direct-response television (DRTV) may be one of the few advertising outlets that’s actually been boosted by the recession. Infomercials are rising in popularity among marketers and becoming viewed as a more “legitimate” marketing opportunity. The jokes about as-seen-on-TV may be a thing of the past. Part of the rise in infomercials has to do with [...]

Web Video Ad Prices

Friday, March 27th, 2009

Even with fourth quarter cut backs on online video ad prices during this troubled economy, prices have managed to remain relatively unaffected. However, from what we have observed and read, media agencies are playing it safe and realistic when it comes to Internet advertising and ad rates. Online video ads could start feeling the pain [...]

DRTV Advertising During an Economic Recession: 1973 Versus 2009

Monday, February 16th, 2009

Consumer confidence has been badly shaken, stocks are plummeting and jobs are disappearing fast. Sound familiar? Sure, this is the state of our economy today, but it also accurately describes the state of the economy back in 1973. Ad Age shared this statement with its consumers: “Consumer pessimism is more widespread than at any time [...]

Wal-Mart’s Newest Advertising Strategy: An In-Store Ad Network

Friday, January 30th, 2009

Wal-Mart has taken an innovative approach to in-store advertising. The plan is to install an in-store advertising network on 27,000 screens designed to constantly stream video ads from anywhere within the store. In this set-up, the retailer has complete control over managing the ads. What is the Smart Network? The ad network can easily be [...]

Mobile Advertising Edges Out Online Advertising

Wednesday, October 29th, 2008

JumpTap, a leading mobile search and advertising provider, has officially confirmed just how effective mobile advertising can be. Together with Research and Analysis Media (RAM), the company’s study reveals that mobile advertising is an innovative promotional tool marketers can use for branding, recall and determining purchase rates. A whole new way to advertise. Results are [...]

Direct Response Television Advertising and Viewer Fragmentation

Friday, September 12th, 2008

Television advertising is becoming more challenging for the advertiser looking for the best mix (as far as advertising and media buying) as the industry continues to change and evolve. Viewership is greatly affected by the growing popularity of satellite and cable TV. Even digital recording devices like TiVo have significantly changed the way people view [...]

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