Archive for October, 2010

DirecTV Ads Play on Offense

Friday, October 15th, 2010

DirecTV Inc. will be kicking off a $100 million marketing package for its NFL marquee, the NFL Sunday Ticket. With pay-television competitors increasing their pressure on the satellite TV provider, DirecTV plans to blitz an elaborate marketing campaign through television, print, radio and the Internet. The NFL Sunday Ticket offers subscribers every NFL game played […]