Archive for March, 2010

Olympics Gives the Gold to Networks

Tuesday, March 30th, 2010

It turns out viewers are still willing to tune into prime time network television over their favorite ad-supported cable shows, just so long as by doing so they can watch the best athletes of their generation going toe-to-toe in international competition. NBC covered the 2010 Vancouver Olympics and averaged 24.4 million viewers, a 21% increase […]

Online Video Decoded

Tuesday, March 9th, 2010

More than 75% of all U.S. internet users watch online videos occasionally, with 45% watching every week and 12% watching daily. However, the numbers don’t necessarily break down as you might expect: While naturally the digitally-savvy youth demographic, particularly males 18-to-24, make up the bulk of viewers, a whopping third of all 55-to-64 year olds […]