Archive for November, 2009

How John Malone Intends to Get Consumers to Pony Up

Monday, November 30th, 2009

John Malone, the chairman of Liberty Media Corp. and Liberty Global Inc., has some idea about what to do with the problem of cable TV and the Internet. Cable networks are frantically trying to find a solution to consumer’s increasing expectation of instant, play-anywhere shows – without losing the precious fees that they get from […]

Ad Spending at a Decade Low

Monday, November 9th, 2009

Marketing budgets are being slashed across the board, and media markets are definitely taking the hit. Media spending, including TV, print and online ads fell by 14% overall, with some far more significant hits in the auto and financial services industries. The worst off are car dealers, whose ad spending dropped nearly 50%, as compared […]