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Making Social Media Work

By admin | October 9, 2009

If you’re in marketing, you’ve probably had quite a few clients by now asking about social media. Selling social media has been a big challenge until recently, but now that clients are starting to bite, the bigger challenge may be getting them to use it properly so they can see results.

Using social media is difficult to explain to someone who has never set foot in an online community of any kind. Trying to demonstrate to your client the value of taking a few minutes every hour to post a 140-character message on Twitter can seem nearly impossible: Why am I doing it? Can’t I just tell them about our products? Why do I have to talk to these people?

One of the best strategies for helping your clients understand how social media works – and getting them to use it properly – is by setting up social media channels of your own. If your client is considering starting a blog or going on a networking site, interact with them through your own social media and let them learn the ropes before they try to use it as a marketing strategy.

It’ll make you look good as a marketer, and it will save them a lot of wasted time, effort, and budget money – which makes you look even better.

Topics: drtv | No Comments »