Archive for September, 2009
Infomercials Rising In Popularity
Tuesday, September 29th, 2009
Direct-response television (DRTV) may be one of the few advertising outlets that’s actually been boosted by the recession. Infomercials are rising in popularity among marketers and becoming viewed as a more “legitimate” marketing opportunity. The jokes about as-seen-on-TV may be a thing of the past. Part of the rise in infomercials has to do with [...]