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DRTV Advertising During an Economic Recession: 1973 Versus 2009

By admin | February 16, 2009

Consumer confidence has been badly shaken, stocks are plummeting and jobs are disappearing fast.

Sound familiar? Sure, this is the state of our economy today, but it also accurately describes the state of the economy back in 1973.

Ad Age shared this statement with its consumers: “Consumer pessimism is more widespread than at any time in the past 25 years, according to the latest consumer survey.

“Now that the crisis is here, there is a sudden frantic effort to visualize its implications…Government and business seem equally unsure. Our clients just don’t know what’s going to happen. We’ve never seen anything like it before.”

An economic crisis is nothing new. While the above statements seem to echo everything that is happening around us today, they actually come from and Ad Age issue back in 1973. During that time, an energy crisis, inflation and a political crisis sent the economy into a tailspin creating a recession that lasted from until 1975.

Then, as now, keeping an eye on the big picture is key.

Topics: drtv, media buying | No Comments »