Archive for February, 2009

DRTV Advertising During an Economic Recession: 1973 Versus 2009

Monday, February 16th, 2009

Consumer confidence has been badly shaken, stocks are plummeting and jobs are disappearing fast. Sound familiar? Sure, this is the state of our economy today, but it also accurately describes the state of the economy back in 1973. Ad Age shared this statement with its consumers: “Consumer pessimism is more widespread than at any time […]