Archive for January, 2009

Wal-Mart’s Newest Advertising Strategy: An In-Store Ad Network

Friday, January 30th, 2009

Wal-Mart has taken an innovative approach to in-store advertising. The plan is to install an in-store advertising network on 27,000 screens designed to constantly stream video ads from anywhere within the store. In this set-up, the retailer has complete control over managing the ads. What is the Smart Network? The ad network can easily be […]