Archive for September, 2008

Direct Response Television Advertising and Viewer Fragmentation

Friday, September 12th, 2008

Television advertising is becoming more challenging for the advertiser looking for the best mix (as far as advertising and media buying) as the industry continues to change and evolve. Viewership is greatly affected by the growing popularity of satellite and cable TV. Even digital recording devices like TiVo have significantly changed the way people view […]