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DRTV Marketing Targeting the Nutraceutical Market
By admin | March 12, 2008
As the use of nutraceutical products increases, so does the amount of nutraceutical product marketers. (By the way, the term nutraceutical refers to a blend of nutrition and pharmaceuticals basically a food or part of a food that offers medical or health benefits.)
In fact, there are currently more than 7,000 health and natural food stores in the U.S. selling one or more nutraceutical products.
Marketers who want to stand out among other retailers in the lucrative and growing nutraceutical market can do so through the use of Direct Response TV (DRTV) advertising. In fact, they are options for DRTV more and more.
Nutraceutical campaigns relay the benefits of nutritional supplement or product through one of the most effective marketing methods available: DRTV. With direct TV advertising, advertisers pass on critical and valuable information to consumers, from information surrounding food extracts to the medicinal effects of certain products to the best supplements on the market today.
Statistically speaking, direct response media buys provide a solid forum for advertisers to present and sell their products. In fact, DRTV as a whole allows the advertiser to specifically target the nutraceutical and weight loss markets, among others.
To learn more about direct response media buys and nutritional supplement marketing, contact your media planner or media buyer.
Topics: drtv, media buying | No Comments »