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Clinton Steps Up Campaign Efforts Following Super Tuesday
By admin | February 14, 2008
In an effort to rake in more campaign money, Sen. Hillary Rodham Clinton’s political advertising campaign has kicked into overdrive. Clinton opted to donate $5 million of her own money to benefit her campaign’s political marketing efforts. The donation comes after Sen. Barack Obama managed to raise more than $30 million in January compared to Clinton’s $13.5 million News of Clinton’s personal contribution sparked a new cycle of online donations. Since the beginning of February, the former First Lady has received more than $10 million in online donations through her website. Obama, however, is still taking the lead in the political donations arena.
According to a recent story in the Washington Post, the Illinois senator’s political marketing team is utilizing those funds for media buying efforts. Clinton’s camp, however, is unfazed by Obama’s lead in campaign funds. Clinton’s campaign chairman, Terence R. McAuliffe, told the Washington Post recent donations made after Clinton’s personal contribution would be used to launch television ads in critical states
Stay tuned for the battle of the political funds!
Topics: drtv, media buying |