Archive for November, 2007

How to Use TV and the Internet to Tap into the Baby Boomer Market

Thursday, November 15th, 2007

In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment. read more | digg story [ […]