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Full Speed Ahead! The automotive industry turns to DRTV

By admin | October 29, 2007

Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle.

read more | digg story

Topics: Uncategorized, drtv, media buying |

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