Archive for October, 2007

Full Speed Ahead! The automotive industry turns to DRTV

Monday, October 29th, 2007

Expect to see more automakers, dealers, auctioneers and other auto-related firms using DRTV in the future, and complementing those efforts with online video and other tools that help “drive” consumers to trade in their current cars in favor of a new or used vehicle.
read more | digg story

Why direct response television ads remain viable

Monday, October 15th, 2007

DRTV ads once relied almost exclusively on viewers’ picking up the phone. Now many also steer consumers to Web sites. “If you give the customer a choice of an 800 number or a Web site, about 30 percent, on average, now go to the Web site,” says Peter Koeppel, president of Dallas-based Koeppel Direct Inc., [...]

What to Look for In an Infomercial Media Buying Agency

Monday, October 1st, 2007

Infomercial media buying is a highly specialized type of media-buying. General advertising agencies do not have the expertise to buy infomercial time. They are familiar with buying general advertising that is designed to build awareness. In researching an infomercial media buying agency, look for a firm with the following capabilities:
Make sure you align yourself with [...]