Archive for June, 2007

Direct Response Print Advertising

Saturday, June 9th, 2007

Next to word of mouth, direct response print advertisements are perhaps the oldest means of marketing a business. They used to be the most effective, too. Not anymore, though. “I am an avid newspaper reader — three papers every morning with my coffee,” Bailey says. “Yet, I believe the historic form of newspapers are d-e-a-d.” […]