Archive for June, 2007

Direct Response Print Advertising

Saturday, June 9th, 2007

Next to word of mouth, direct response print advertisements are perhaps the oldest means of marketing a business. They used to be the most effective, too. Not anymore, though.
 
“I am an avid newspaper reader — three papers every morning with my coffee,” Bailey says. “Yet, I believe the historic form of newspapers are d-e-a-d.”
 
Denise Patrick, [...]