Archive for April, 2007

Does Media Buying for online video actually pay off?

Monday, April 23rd, 2007

There is a lot of debate over whether online video actually pays off. Direct response media buying experts are wary of the cost associated with rich media video ads, which tend to occupy premium ad space on the major networks and have a costlier CPM than traditional banner ads. Despite the higher-than-average conversion ratio of […]

Trends in Media Buying

Wednesday, April 18th, 2007

Savvy marketers are increasingly looking for media buying firms that have the ability to buy all forms of media, whether its direct response television (DRTV) or traditional TV buys, print, online or radio. They are also seeking media buying firms that have the ability to track, measure and optimize results in real time. A multi-channel […]

Maximizing the Return from Media Buying

Monday, April 16th, 2007

Media buying is no longer a process where you can make media buys for the quarter and sit back and hope your media buying expertise delivers the results you are looking for. Media buying in today’s media environment is an ongoing process of monitoring, tracking, reporting and optimizing media buys based on performance. Marketers are […]

Build Brand Value through your Direct Marketing Media Buying

Friday, April 13th, 2007

Direct response marketing provides media buyers with the opportunity to both sell and brand their products simultaneously. If you have a hot drtv brand, it allows you to branch into new product areas. It’s allowed OxiClean to launch a full line of products, Google to branch into radio and video, Apple to offer video and Motorola to […]