Archive for March, 2007

Direct Response Media Buying and Wal-Mart

Thursday, March 29th, 2007

A CHANGE OF COURSE Wal-Mart is looking to simultaneously target “low-price loyalists and high-income customers,” as reported in the WSJ. It wants to appeal to higher income customers without losing the customers who shop at Wal-Mart because of the low prices. By utilizing a targeted direct media buying approach, Wal-Mart will be able to selectively […]

Neuromarketing allows media buyers to get inside the heads of their consumers

Wednesday, March 14th, 2007

Even though neuromarketing allows media buyers and marketers to get inside the heads of their consumers, it’s not always easy to understand what’s going on in there.  Figuring out exactly what people are thinking based on scanning results remains a challenge, says Carolyn Yoon, associate professor of marketing at the University of Michigan Stephen M. […]

A Closer Look at PPC

Thursday, March 8th, 2007

Media buying and advertising experts that run PPC campaigns are charged each time someone clicks on their ad. For example, if you bought the rights to the search term LCD TV on a search engine for $3 per click during the holiday period, the ad would appear next to the search results. Each time someone […]

How to Avoid the 10 Biggest Direct Response TV Mistakes

Friday, March 2nd, 2007

Koeppel Direct Inc. is pleased to announce that its president, Peter Koeppel, will be speaking at Austin Ad Fed meeting on March 21, 2007 about marketing products utilizing direct response television. If you dream of making millions by marketing your product through infomercials, you’re not alone. Direct response television (DRTV) provides an excellent platform for […]